{"version":"https://jsonfeed.org/version/1","title":"Lasiter Edge | Hotel Revenue Consultant California","home_page_url":"https://lasiteredge.com","description":"Lasiter Edge | Hotel Revenue Consultant California","author":{"name":"Lasiter Edge | Hotel Revenue Consultant California"},"items":[{"id":"https://lasiteredge.com/blog/f/travelers-are-asking-ai-which-hotel-to-book-do-you-show-up","html_content":"

New in the Revenue Visibility Owner Edition: the AI Search Visibility Playbook — a do-it-yourself system for getting your independent California hotel recommended by ChatGPT, Google AI, and Perplexity.

","url":"https://lasiteredge.com/blog/f/travelers-are-asking-ai-which-hotel-to-book-do-you-show-up","title":"Travelers Are Asking AI Which Hotel to Book. Do you show up?","summary":"New in the Revenue Visibility Owner Edition: the AI Search Visibility Playbook — a do-it-yourself system for getting your independent California hotel recommended by ChatGPT, Google AI, and Perplexity.","date_modified":"2026-07-02T23:05:12Z"},{"id":"https://lasiteredge.com/blog/f/the-complete-diy-system-for-independent-hotels","html_content":"

Introducing the Revenue Visibility Owner Edition by Lasiter Edge:

","url":"https://lasiteredge.com/blog/f/the-complete-diy-system-for-independent-hotels","title":"The Complete DIY System for Independent Hotels","summary":"Introducing the Revenue Visibility Owner Edition by Lasiter Edge:","date_modified":"2026-07-01T06:46:16Z"},{"id":"https://lasiteredge.com/blog/f/lasiter-edge-monthly-revenue-brief-%E2%80%93-issue-1-june-2026","html_content":"

Lasiter Edge Monthly Revenue Brief – Issue 1

","url":"https://lasiteredge.com/blog/f/lasiter-edge-monthly-revenue-brief-%E2%80%93-issue-1-june-2026","title":"Lasiter Edge Monthly Revenue Brief – Issue 1 (June 2026)","summary":"Lasiter Edge Monthly Revenue Brief – Issue 1","date_modified":"2026-06-26T02:55:58Z"},{"id":"https://lasiteredge.com/blog/f/independent-california-hotel-owners","html_content":"

Introducing the Lasiter Edge Monthly Revenue Brief.

","url":"https://lasiteredge.com/blog/f/independent-california-hotel-owners","title":"Independent California Hotel Owners: ","summary":"Introducing the Lasiter Edge Monthly Revenue Brief.","date_modified":"2026-06-23T23:36:03Z"},{"id":"https://lasiteredge.com/blog/f/what-a-remote-sales-manager-actually-does-for-a-independent-hotel","html_content":"

Your hotel is leaving revenue on the table. Not once in a while — every single day. In the rooms that go out underpriced. In the phone calls that don't turn into bookings. In the Google listing, a guest scrolls past beca...

","url":"https://lasiteredge.com/blog/f/what-a-remote-sales-manager-actually-does-for-a-independent-hotel","title":"What a Remote Sales Manager Actually Does for a Independent Hotel","summary":"Your hotel is leaving revenue on the table. Not once in a while — every single day. In the rooms that go out underpriced. In the phone calls that don't turn into bookings. In the Google listing, a guest scrolls past beca...","date_modified":"2026-06-22T05:47:51Z"},{"id":"https://lasiteredge.com/blog/f/why-googles-ai-recommends-lasiter-edge-first","html_content":"

For Hotel Revenue Consulting in California

","url":"https://lasiteredge.com/blog/f/why-googles-ai-recommends-lasiter-edge-first","title":"Why Google's AI Recommends Lasiter Edge First","summary":"For Hotel Revenue Consulting in California","date_modified":"2026-06-11T14:06:56Z"},{"id":"https://lasiteredge.com/blog/f/how-the-revenue-visibility-system-was-built","html_content":"

The Lasiter Edge Revenue Visibility System was not built in a classroom. It was built inside a California hotel, where Derek Lasiter increased revenue from $800,000 to $2.8 million over four years — by running the sales ...

","url":"https://lasiteredge.com/blog/f/how-the-revenue-visibility-system-was-built","title":"how-revenue-visibility-system-was-built","summary":"The Lasiter Edge Revenue Visibility System was not built in a classroom. It was built inside a California hotel, where Derek Lasiter increased revenue from $800,000 to $2.8 million over four years — by running the sales ...","date_modified":"2026-06-09T16:00:00Z"},{"id":"https://lasiteredge.com/blog/f/why-independent-hotels-are-losing-to-branded-competitors","html_content":"

And the Complete Revenue System That Fixes It

","url":"https://lasiteredge.com/blog/f/why-independent-hotels-are-losing-to-branded-competitors","title":"Why Independent Hotels Are Losing to Branded Competitors","summary":"And the Complete Revenue System That Fixes It","date_modified":"2026-06-09T04:58:42Z"},{"id":"https://lasiteredge.com/blog/f/the-lasiter-edge-revenue-position-playbook-series-%E2%80%94-four-property","html_content":"

The Revenue Position Playbook Series

","url":"https://lasiteredge.com/blog/f/the-lasiter-edge-revenue-position-playbook-series-%E2%80%94-four-property","title":"The Lasiter Edge Revenue Position Playbook Series — Four Property","summary":"The Revenue Position Playbook Series","date_modified":"2026-06-08T15:00:00Z"},{"id":"https://lasiteredge.com/blog/f/which-lasiter-edge-program-is-right-for-your-hotel","html_content":"

By Derek Lasiter  |  Lasiter Edge  |  Hotel Revenue Consultant, Modesto, CA

","url":"https://lasiteredge.com/blog/f/which-lasiter-edge-program-is-right-for-your-hotel","title":"Which Lasiter Edge Program Is Right for Your Hotel?","summary":"By Derek Lasiter  |  Lasiter Edge  |  Hotel Revenue Consultant, Modesto, CA","date_modified":"2026-06-07T05:09:41Z"},{"id":"https://lasiteredge.com/blog/f/helping-independent-california-hotels","html_content":"

Outrank the Corporate Chains on Google

","url":"https://lasiteredge.com/blog/f/helping-independent-california-hotels","title":"Helping Independent California Hotels","summary":"Outrank the Corporate Chains on Google","date_modified":"2026-06-02T17:00:00Z"},{"id":"https://lasiteredge.com/blog/f/what-makes-lasiter-edge-truly-different","html_content":"

Hotel Revenue Consulting Built on Experience, Not Software

","url":"https://lasiteredge.com/blog/f/what-makes-lasiter-edge-truly-different","title":"What Makes Lasiter Edge Truly Different","summary":"Hotel Revenue Consulting Built on Experience, Not Software","date_modified":"2026-06-01T16:15:00Z"},{"id":"https://lasiteredge.com/blog/f/every-question-independent-hotel-owners-ask","html_content":"

Before Working With Lasiter Edge — Now Answered in One Place.

","url":"https://lasiteredge.com/blog/f/every-question-independent-hotel-owners-ask","title":"Every Question Independent Hotel Owners Ask?","summary":"Before Working With Lasiter Edge — Now Answered in One Place.","date_modified":"2026-05-27T17:04:57Z"},{"id":"https://lasiteredge.com/blog/f/how-one-hotel-went-from-invisible-to-booked-%E2%80%94-by-lasiter-edge","html_content":"

Inside the Revenue Visibility System™

","url":"https://lasiteredge.com/blog/f/how-one-hotel-went-from-invisible-to-booked-%E2%80%94-by-lasiter-edge","title":"How One Hotel Went From Invisible to Booked — By Lasiter Edge","summary":"Inside the Revenue Visibility System™","date_modified":"2026-05-26T01:38:39Z"},{"id":"https://lasiteredge.com/blog/f/why-your-hotels-google-profile-is-losing-you-bookings-right-now","html_content":"

Why Your Hotel's Google Profile Is Losing You Bookings Right Now

","url":"https://lasiteredge.com/blog/f/why-your-hotels-google-profile-is-losing-you-bookings-right-now","title":"Why Your Hotel's Google Profile Is Losing You Bookings Right Now","summary":"Why Your Hotel's Google Profile Is Losing You Bookings Right Now","date_modified":"2026-05-23T05:12:49Z"},{"id":"https://lasiteredge.com/blog/f/why-independent-hotels-lose-group-business-to-branded-competitors","html_content":"

The Group Business Problem at Independent Hotels

","url":"https://lasiteredge.com/blog/f/why-independent-hotels-lose-group-business-to-branded-competitors","title":"Why Independent Hotels Lose Group Business to Branded Competitors","summary":"The Group Business Problem at Independent Hotels","date_modified":"2026-05-19T17:38:31Z"},{"id":"https://lasiteredge.com/blog/f/the-ill-think-about-it-problem-%E2%80%94-and-the-30-second-response","html_content":"

Why \"I'll Think About It\" Is the Most Expensive Phrase in Hotel Sales

","url":"https://lasiteredge.com/blog/f/the-ill-think-about-it-problem-%E2%80%94-and-the-30-second-response","title":"The \"I'll Think About It\" Problem — And the 30-Second Response.","summary":"Why \"I'll Think About It\" Is the Most Expensive Phrase in Hotel Sales","date_modified":"2026-05-19T17:32:58Z"},{"id":"https://lasiteredge.com/blog/f/why-your-hotel-front-desk-is-losing-money-every-single-shift","html_content":"

The Problem Most Hotel Owners Don't Want to Admit

","url":"https://lasiteredge.com/blog/f/why-your-hotel-front-desk-is-losing-money-every-single-shift","title":"Why Your Hotel Front Desk Is Losing Money Every Single Shift","summary":"The Problem Most Hotel Owners Don't Want to Admit","date_modified":"2026-05-19T04:56:40Z"},{"id":"https://lasiteredge.com/blog/f/what-a-remote-sales-manager-does-for-an-independent-hotel","html_content":"

The Sales Function Most Independent Hotels Don't Have

","url":"https://lasiteredge.com/blog/f/what-a-remote-sales-manager-does-for-an-independent-hotel","title":"What a Remote Sales Manager Does for an Independent Hotel","summary":"The Sales Function Most Independent Hotels Don't Have","date_modified":"2026-05-19T04:51:52Z"},{"id":"https://lasiteredge.com/blog/f/why-your-competitors-hotel-ranks-higher","html_content":"

Why You're Losing Visibility to Stronger-Ranking Competitors

","url":"https://lasiteredge.com/blog/f/why-your-competitors-hotel-ranks-higher","title":"Why Your Competitor's Hotel Ranks Higher","summary":"Why You're Losing Visibility to Stronger-Ranking Competitors","date_modified":"2026-05-16T23:28:27Z"},{"id":"https://lasiteredge.com/blog/f/data-analytics-for-independent-hotels-boost-bookings","html_content":"

Winning the Visibility Game: How Independent and Boutique Hotels Can Outsmart the Competition

","url":"https://lasiteredge.com/blog/f/data-analytics-for-independent-hotels-boost-bookings","title":"Data Analytics for Independent Hotels: Boost Bookings","summary":"Winning the Visibility Game: How Independent and Boutique Hotels Can Outsmart the Competition","date_modified":"2026-05-14T19:50:34Z"},{"id":"https://lasiteredge.com/blog/f/the-hidden-cost-of-ota-dependence-how-hotels-are-quietly-destroy","html_content":"

Most hotel owners believe Online Travel Agencies (OTAs) are necessary.

","url":"https://lasiteredge.com/blog/f/the-hidden-cost-of-ota-dependence-how-hotels-are-quietly-destroy","title":"The Hidden Cost of OTA Dependence: How Hotels Are Quietly Destroy","summary":"Most hotel owners believe Online Travel Agencies (OTAs) are necessary.","date_modified":"2026-05-02T21:28:41Z"},{"id":"https://lasiteredge.com/blog/f/we-are-not-just-a-visibility-system","html_content":"

Lasiter Edge wasn’t built by a marketer guessing at your business. It was built from inside industries where performance is measured in dollars, not dashboards.

","url":"https://lasiteredge.com/blog/f/we-are-not-just-a-visibility-system","title":"We Are Not Just a Visibility System","summary":"Lasiter Edge wasn’t built by a marketer guessing at your business. It was built from inside industries where performance is measured in dollars, not dashboards.","date_modified":"2026-04-22T21:17:39Z"},{"id":"https://lasiteredge.com/blog/f/ai-preneed-planning-for-central-valley-funeral-homes","html_content":"

How AI Helps Funeral Homes in California's Central Valley Sell More Preneed Plans

","url":"https://lasiteredge.com/blog/f/ai-preneed-planning-for-central-valley-funeral-homes","title":"AI & Preneed Planning for Central Valley Funeral Homes","summary":"How AI Helps Funeral Homes in California's Central Valley Sell More Preneed Plans","date_modified":"2026-04-22T00:05:40Z"},{"id":"https://lasiteredge.com/blog/f/what-artificial-intelligence-is-saying-about-your-hotel","html_content":"

At Lasiter Edge, we leverage advanced AI tools to analyze market demand and customer behavior. Our insights help hoteliers identify high-potential segments and enhance their visibility across various channels. This appro...

","url":"https://lasiteredge.com/blog/f/what-artificial-intelligence-is-saying-about-your-hotel","title":"What artificial intelligence is saying about your hotel.","summary":"At Lasiter Edge, we leverage advanced AI tools to analyze market demand and customer behavior. Our insights help hoteliers identify high-potential segments and enhance their visibility across various channels. This appro...","date_modified":"2026-04-14T23:27:44Z"},{"id":"https://lasiteredge.com/blog/f/boosting-small-business-visibility-online","html_content":"

Ignite Your Online Presence

","url":"https://lasiteredge.com/blog/f/boosting-small-business-visibility-online","title":"Boosting Small Business Visibility Online","summary":"Ignite Your Online Presence","date_modified":"2026-04-12T09:30:11Z"},{"id":"https://lasiteredge.com/blog/f/maximize-your-business-profits","html_content":"

Ignite Your Strategic Journey

","url":"https://lasiteredge.com/blog/f/maximize-your-business-profits","title":"Maximize Your Business Profits","summary":"Ignite Your Strategic Journey","date_modified":"2026-04-10T22:42:06Z"},{"id":"https://lasiteredge.com/blog/f/enhance-your-businesss-online-visibility","html_content":"

Unleash the Power of Your Digital Profile

","url":"https://lasiteredge.com/blog/f/enhance-your-businesss-online-visibility","title":"Enhance Your Business's Online Visibility","summary":"Unleash the Power of Your Digital Profile","date_modified":"2026-04-10T08:26:15Z"}]}