Choose Your Path

Every hotel is at a different stage. Choose the level of support that's right for your property today — and upgrade anytime as your needs change. 

Which Solution Fits Your Hotel?

• Want to implement it yourself? → Owner Edition
• Just need help with Google? → Essentials
• Need a dedicated revenue partner? → Partner

Audit your digital footprint. Find the revenue leaks. 

What’s included:

• Comprehensive audit of your online presence, OTA positioning, rate strategy, and front desk conversion gaps
• Written findings report with every gap ranked by revenue impact
• Prioritized action plan — exactly what to fix first
• 30-minute strategy call with Derek Lasiter
• 
  

The $97 investment applies in full toward any of the three programs below.

What's Included:

• Every Google review responded to within 48 hours
• 4 custom Google posts per month
• Photo and content updates
• Business information monitored monthly
• Q&A management
• Competitor GBP tracking 
• Google algorithm monitoring and profile adjustments
• Monthly performance report - views, clicks, calls and direct requests.

The complete Blueprint. Train your team, own the process, drive the results yourself. 

What's included:

Hotel Front Desk Revenue Training Manual 

9-chapter PDF with 20+ word-for-word scripts covering every front desk revenue moment — phone inquiries, walk-ins, upsells, service recovery, and review requests. Unlimited team use. 

All Four Revenue Position Playbooks: 

Coastal Hotel, Downtown Hotel, Highway Hotel, and Contractor & Workforce Hotel — each with a 12-month revenue calendar and 90-day quick-win action plan built for your specific property type. 

AI Search Visibility Playbook  

Travelers now ask ChatGPT, Perplexity, and Google AI which hotel to book. This playbook shows you how to get recommended: a 15-minute self-test, the GBP fields AI reads, website content AI can quote, and a 30-minute monthly monitoring routine. Built on the same method that earned Lasiter Edge placement in Google's AI Overviews. 

Independent Hotel AI Scheduling Course:

4-module PDF teaching your team to schedule housekeeping, maintenance, grounds, and breakfast attendant staffing using AI. Works with Claude AI or ChatGPT. Unlimited team use. 

Local Account Sales Playbook 

Win recurring corporate, crew, and group accounts within 5 miles of your front door. Build your demand generator map, use word-for-word outreach emails and phone scripts, set up company accounts with the included rate agreement and tracking templates, and run the follow-up cadence that lands the business. One landed crew account can out-earn everything else in the system. 

The Rate Cut Trap

Owner Rate Discipline Guide: Rate break-even math, variable cost analysis, OTA compounding trap, and a decision worksheet. Know when a rate cut makes sense and when it doesn't. 

Construction Crew Revenue Guide:   

How to win and keep crew and project business, one of the most reliable revenue sources for highway and workforce 

hotels.

Owners rate decision worksheet

Revenue Visibility Scorecard Playbook + Quick Start Guide: 

Run your own competitive read against 

your closest hotels.

What Guests See: The Property Perception Guide  

Your review score is set by what guests photograph and write — and that's operational, not luck. A scored monthly walk-through done through a guest's eyes, a photo audit that measures the gap between your photos and theirs, review mining that turns 90 days of reviews into a prioritized fix list, and the under-$500 fixes that move review scores more than renovations ten times the cost 

Google Business Profile Optimization Guide + completeness and posting checklists. 

Review Response Template Library and a 30-Day Social Calendar with GBP post templates — written and ready to use.

Certificates of Completion 

For your team as they complete the training modules. 

12 months of updates included.  AI platforms and Google change constantly. Every module update for a full year is included, then $97/year to stay current. 

Ready to upgrade to the Partner Program? If you decide within 90 days that you want Derek as your Remote Sales Manager, your full $997 Owner Edition investment is credited toward the Partner program. You keep everything in the Owner Edition. The Partner program adds everything else. 

 A full-time hotel sales manager costs $50,000–$75,000 a year.

Most independent hotels can't justify a full-time sales manager. So the position stays vacant.

Done-for-you. I act as your Remote Sales Manager. I implement the system and drive the revenue.

What's delivered every month:

• Google Business Profile full management — reviews, posts, photos, Q&A, competitor tracking
• Daily rate strategy — rates set and adjusted based on real market demand
• All property RFPs handled — corporate, government, group, and event
• Tour group and group inquiry management — proposals, follow-up, room blocks
• Tour operator outreach — positioned before operators need a property
• AI search visibility monitoring — how ChatGPT and Google AI answer when travelers ask about your market 
• Front desk revenue training — scripts, upsells, early check-in fees, review generation
• Monthly 30-minute strategy call with Derek Lasiter
• Monthly executive report delivered by the 10th
• Priority 4-hour access — not the standard 48-hour window
• Quarterly 60-minute strategy review

 Everything included at program start — delivered Day 1:

• Hotel Front Desk Revenue Training Manual ($195 value)
• All Four Revenue Position Playbooks ($788 value)
• AI Search Visibility Playbook [ADDED]
• Independent Hotel AI Scheduling Course ($97 value)
• Construction Crew Revenue Guide ($97 value)
• The Rate Cut Trap — Owner Rate Discipline Guide (included)
• Why Independent Hotels Lose Bookings (included)