Stage 1 — Visibility
Are you found on Google, the Hotel Pack — and now in AI answers when travelers ask ChatGPT or Google AI where to stay? The system fixes your Google Business Profile, local SEO, OTA positioning, and AI search presence. In the Owner Edition: the GBP Optimization Guide and the AI Search Visibility Playbook, with checklists you work yourself.
Stage 2 — Perception
Does your reputation match your actual quality? The system builds a review strategy that closes the gap between how good your hotel is and how good it looks online. In the Owner Edition: the Review Response Template Library and a repeatable review-generation play your front desk runs daily.
Stage 3 — Conversion
Is your front desk closing the bookings — the calls, the walk-ins, the upsells? The system trains your team to capture the revenue already walking through your door every shift. In the Owner Edition: the Front Desk Revenue Training Manual, with Certificates of Completion for your staff.
Stage 4 — Revenue
Higher ADR. Stronger occupancy. More direct bookings. Less OTA dependency. Not a stage you work — the result of executing stages 1–3 in the right order. In the Owner Edition: the Revenue Position Playbook for your market segment — Coastal, Downtown, Highway, or Contractor & Workforce — so the gains compound in the direction your property can actually win.
I took over as the sales and revenue manager at an independent California hotel with 125 rooms. Annual revenue was $800,000.
Through disciplined execution of rate strategy, active sales management, front desk conversion training, and GBP optimization, we grew it to $2.8 Million — a +250% increase over four years.
The building didn't change. The market didn't change. The system changed.
Year 0 (took over) $800,000
Year 1 $1,400,000
Year 2 $1,800,000
Year 3 $2,400,000
Year 4+$2,800,000
Same hotel. Same market. Same ownership. Different system.
The system worked because it's a system — not because I was standing in the lobby.
Every play that drove those results got written down: the rate strategy, the front desk scripts, the GBP routines, the review plays, the segment positioning. That's what makes it teachable — and it's why the Revenue Visibility System now exists in two forms:
Run it yourself. The Owner Edition is the complete documented system — every manual, playbook, template, and the new AI Search Visibility Playbook — for $997, one time. No contract. No monthly fee. 12 months of updates included.
Or have it run for you. From Google Business Profile management at $225/month to the full Partner program at $1,995/month, Lasiter Edge executes the system as your remote sales manager — no full-time on-site hire required.
Not sure where your hotel is leaking revenue? Start with the diagnostic.
LASITER EDGE PRIVACY NOTICE
Effective Date: 2026
At Lasiter Edge we respect your privacy and are committed to being straightforward about how we handle your information. This Privacy Notice explains what information we collect, how we use it, and how we protect it.
By using lasiteredge.com or contacting us about our services, you agree to the practices described in this notice.
Information You Give Us Directly
When you reach out to Lasiter Edge — through our website contact form, email, phone, or any other channel — we may collect:
— Your name — Your business name and property type — Your email address — Your phone number — Any information you share in your message or inquiry
We collect only what we need to respond to your inquiry and deliver our services effectively.
Information Collected Automatically
When you visit lasiteredge.com our website may automatically collect basic technical information including:
— Your browser type and device — Pages you visit on our site — How you found our website — General location data based on IP address
This information helps us understand how visitors use our site and improve the experience for hotel owners and GMs looking for revenue consulting services.
Email and Newsletter Subscriptions
If you sign up for updates or communications from Lasiter Edge we collect your name and email address. You can unsubscribe at any time by clicking the unsubscribe link in any email we send or by emailing derek@lasiteredge.com directly.
We use the information we collect to:
— Respond to your inquiries and deliver our services — Send you the reports, audits, training materials, or other deliverables you purchased — Communicate with you about your engagement with Lasiter Edge — Send updates, insights, or offers relevant to independent hotel owners and GMs — only if you have opted in — Improve lasiteredge.com and our service offerings
We do not use your information for any purpose beyond serving you and improving Lasiter Edge.
Lasiter Edge does not:
— Sell your personal information to any third party — ever — Share your business data, performance metrics, or contact information with competitors or outside organizations — Use your information for advertising on external platforms without your explicit consent — Store sensitive financial information — all payments are processed through secure third-party payment platforms
We take reasonable precautions to protect the information you share with us. Communications with Lasiter Edge are handled directly by Derek Lasiter. We do not use large third-party data processing systems that expose your information to unnecessary risk.
All client information shared during a consulting engagement is treated as confidential in accordance with our Service Agreement.
Lasiter Edge may use trusted third-party tools to operate our business — including email platforms, payment processors, and website hosting. These services may have access to limited information necessary to perform their functions. We choose partners who maintain appropriate privacy and security standards.
We are not responsible for the privacy practices of third-party websites linked from lasiteredge.com.
You have the right to:
— Request a copy of any personal information we hold about you — Ask us to correct inaccurate information — Ask us to delete your information from our records — Opt out of any marketing communications at any time
To exercise any of these rights contact us directly:
📧 derek@lasiteredge.com📞 209-566-3159
We will respond within 5 business days.
If you are a California resident you have additional rights under the California Consumer Privacy Act including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information.
Lasiter Edge does not sell personal information. Ever.
For California privacy inquiries contact derek@lasiteredge.com.
If we update this Privacy Notice we will post the revised version on lasiteredge.com with an updated effective date. We encourage you to review this notice periodically.
Questions about this Privacy Notice or how Lasiter Edge handles your information?
Derek Lasiter — Founder, Lasiter Edge📧 derek@lasiteredge.com📞 209-566-3159 🌐 lasiteredge.com 📍 Modesto, CA — Serving independent hotels across California