I’m Derek Lasiter, founder of Lasiter Edge.
I’ve owned businesses since I was 18. That matters because I do not look at visibility from the perspective of an advertising agency. I look at it the way an owner looks at it: did the right customer find us, trust us, and take action?
Lasiter Edge exists to improve that path.
The system is built around four stages:
Everything I do fits somewhere inside that process.
The objective is not marketing activity for the sake of activity.
The objective is a clearer path between a customer searching for the business and that customer becoming revenue.
Google Business Profile management and AI search visibility are part of the work. They are not the whole system.
Lasiter Edge is not built around account managers or a large outsourced team.
You work directly with me.
I review the business.
I identify the problems.
I oversee the work.
And if I do not believe I can materially improve the position, I will tell you before you spend the money.
I work with:
Hotel relationships are protected by competitive set.
Local service relationships are protected by category inside an agreed market.
A good business should not lose good customers because a competitor was easier to find, looked more trustworthy, or converted the opportunity better.
That is the principle behind the system.
This is not software.
This is not a SaaS dashboard.
This is not a packaged product sold the same way to every business.
It is a consulting relationship built around a system.
If you want a straightforward look at where the revenue path is leaking, start with a conversation.
Call or Text Derek: 209-566-3159
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