Lasiter Edge — Revenue Visibility System
The $295 GBP & Revenue Performance Audit is a full diagnostic of your hotel's online presence, rate strategy, and front desk conversion — delivered in 5 business days with a 30-minute strategy call.
Most independent hotels don't have a revenue problem.
They have a diagnosis problem.
They're cutting rates to fill rooms without knowing if a pricing problem is actually the issue. They're investing in marketing without knowing if visibility is actually the gap. They're hiring front desk staff without knowing if training is actually what's missing.
The $295 GBP & Revenue Performance Audit tells you exactly what's wrong — before you spend another dollar trying to fix the wrong thing.
This is the starting point for every serious Lasiter Edge engagement. We don't prescribe until we've diagnosed. And after 20 years inside hotel operations, we know exactly where to look.
Google Business Profile Audit: Full review of your GBP completeness, ranking position, photo quality, review volume and recency, response rate, and local search gap analysis. We identify every element suppressing your ranking and every opportunity your competitors are exploiting that you aren't.
Google Hotel Pack Analysis: Are you appearing in the map results that show above organic search for hotel queries in your market? We identify exactly why you are or aren't — and what it would take to get there.
OTA Positioning Review: How are your Booking.com, Expedia, and Google Hotel listings performing? We review listing completeness, photo quality, review score, response rate, and ranking position against your competitive set.
Competitor Visibility Snapshot: A direct comparison of your online presence against your top three competitors — showing exactly where they're outranking you and why.
ADR and RevPAR Gap Analysis: Where is your average daily rate relative to your competitive set? Are you leaving rate on the table during high-demand periods? Are you discounting when you don't need to?
Weekday Demand Opportunities Most independent hotels under-price weekday inventory. We identify the demand patterns in your market and the rate adjustments that would capture more weekday revenue.
Local Account and Corporate Booking Potential: Are there local businesses, medical facilities, government agencies, or recurring events in your market generating hotel demand you aren't capturing? We identify the opportunities most GMs walk past every day.
OTA Dependency Assessment: What percentage of your bookings are coming through OTAs — and what is that costing you in commission? We calculate the direct booking opportunity your property is leaving on the table.
Phone Inquiry Conversion: When a traveler calls your hotel, is your team converting that call into a booking? We evaluate your current phone handling process and identify where inquiries are leaking.
Walk-In Conversion Process: When a guest walks in without a reservation, what happens? Most independent hotels have no consistent process — and walk-in revenue is the most underutilized source in the building.
Upsell and Add-On Gaps: Suite upgrades, early check-in fees, late checkout fees, room type upsells — is your team capturing these revenue moments consistently? We identify exactly what's being left at the front desk every shift.
Review Request Process: Does your team have a consistent, trained process for asking satisfied guests to leave a Google review? If not, your review growth is random — and random doesn't build ranking.
Written Findings Report: A clear, specific document covering every gap identified across all three areas — with findings ranked by revenue impact and a prioritized action plan telling you exactly what to fix first.
30-Minute Strategy Call: A direct one-on-one call with Derek Lasiter to walk through the findings, answer your questions, and align on the highest-priority actions for your specific property.
Delivered within 5 business days of purchase.
The $295 Credit
The full $295 audit investment applies toward Month 1 of any Lasiter Edge monthly program — GBP Review Management, Full GBP Management, or the Remote Sales Manager program.
If you move forward with a monthly engagement, the audit costs you nothing.
$295. Flat fee. No surprises.
Effective Date: 2026
At Lasiter Edge we respect your privacy and are committed to being straightforward about how we handle your information. This Privacy Notice explains what information we collect, how we use it, and how we protect it.
By using lasiteredge.com or contacting us about our services, you agree to the practices described in this notice.
Information You Give Us Directly
When you reach out to Lasiter Edge — through our website contact form, email, phone, or any other channel — we may collect:
— Your name — Your business name and property type — Your email address — Your phone number — Any information you share in your message or inquiry
We collect only what we need to respond to your inquiry and deliver our services effectively.
Information Collected Automatically
When you visit lasiteredge.com our website may automatically collect basic technical information including:
— Your browser type and device — Pages you visit on our site — How you found our website — General location data based on IP address
This information helps us understand how visitors use our site and improve the experience for hotel owners and GMs looking for revenue consulting services.
Email and Newsletter Subscriptions
If you sign up for updates or communications from Lasiter Edge we collect your name and email address. You can unsubscribe at any time by clicking the unsubscribe link in any email we send or by emailing derek@lasiteredge.com directly.
We use the information we collect to:
— Respond to your inquiries and deliver our services — Send you the reports, audits, training materials, or other deliverables you purchased — Communicate with you about your engagement with Lasiter Edge — Send updates, insights, or offers relevant to independent hotel owners and GMs — only if you have opted in — Improve lasiteredge.com and our service offerings
We do not use your information for any purpose beyond serving you and improving Lasiter Edge.
Lasiter Edge does not:
— Sell your personal information to any third party — ever — Share your business data, performance metrics, or contact information with competitors or outside organizations — Use your information for advertising on external platforms without your explicit consent — Store sensitive financial information — all payments are processed through secure third-party payment platforms
We take reasonable precautions to protect the information you share with us. Communications with Lasiter Edge are handled directly by Derek Lasiter. We do not use large third-party data processing systems that expose your information to unnecessary risk.
All client information shared during a consulting engagement is treated as confidential in accordance with our Service Agreement.
Lasiter Edge may use trusted third-party tools to operate our business — including email platforms, payment processors, and website hosting. These services may have access to limited information necessary to perform their functions. We choose partners who maintain appropriate privacy and security standards.
We are not responsible for the privacy practices of third-party websites linked from lasiteredge.com.
You have the right to:
— Request a copy of any personal information we hold about you — Ask us to correct inaccurate information — Ask us to delete your information from our records — Opt out of any marketing communications at any time
To exercise any of these rights contact us directly:
📧 derek@lasiteredge.com📞 209-566-3159
We will respond within 5 business days.
If you are a California resident you have additional rights under the California Consumer Privacy Act including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information.
Lasiter Edge does not sell personal information. Ever.
For California privacy inquiries contact derek@lasiteredge.com.
If we update this Privacy Notice we will post the revised version on lasiteredge.com with an updated effective date. We encourage you to review this notice periodically.
Questions about this Privacy Notice or how Lasiter Edge handles your information?
Derek Lasiter — Founder, Lasiter Edge📧 derek@lasiteredge.com📞 209-566-3159 🌐 lasiteredge.com 📍 Modesto, CA — Serving independent hotels and hospitality businesses across California