Lasiter Edge — Revenue Visibility System
Most independent hotel owners assume their Google Business Profile is fine.
It isn't.
An incomplete profile. Photos from three years ago. Reviews with no response. Missing service categories. Wrong hours. No recent activity signaling to Google — and to every traveler who finds you — that the property is active and worth booking.
Every one of those gaps is costing you guests right now. The problem is you can't fix what you can't see.
The $97 Visibility Checkup shows you exactly what your profile looks like to a traveler — and to Google — before you lose another booking to a competitor with a weaker property and a stronger profile.
We review your Google Business Profile across six areas and score each one against your top three local competitors.
① Profile CompletenessAre all categories, services, attributes, and business information filled in correctly? Missing fields suppress your ranking — most hotel owners don't know which ones are empty.
② Photo Quality and RecencyAre your photos current, high quality, and covering the areas travelers actually want to see? Outdated or low-quality photos are the fastest way to lose a booking you almost had.
③ Review Volume and Response RateHow many reviews do you have, what's your rating trend, and what percentage have been responded to? Unanswered reviews — even positive ones — signal an unengaged operation.
④ Google Hotel Pack VisibilityAre you appearing in the map results that show above everything else in a hotel search? Most independent hotels aren't — and don't know it.
⑤ Competitor ComparisonWhere do you stand against the top three properties in your market? This is the section most GMs find most valuable — and most uncomfortable.
⑥ Priority Action ItemsEvery gap ranked by revenue impact. Not a list of everything that could be better — a ranked list of what to fix first to move the needle fastest.
A single-page findings report delivered within 2 business days of purchase.
No 40-page deck. No hour-long presentation. One page with everything that matters — your scores, your gaps, your competitor comparison, and your three highest-priority fixes.
$97. Flat fee. Nothing required from you.
We pull everything we need from publicly available information. You don't need to grant us access, fill out a form, or schedule a call before we start.
The $97 investment applies in full toward the $295 GBP & Revenue Performance Audit if you choose to go deeper.
Effective Date: 2026
At Lasiter Edge we respect your privacy and are committed to being straightforward about how we handle your information. This Privacy Notice explains what information we collect, how we use it, and how we protect it.
By using lasiteredge.com or contacting us about our services, you agree to the practices described in this notice.
Information You Give Us Directly
When you reach out to Lasiter Edge — through our website contact form, email, phone, or any other channel — we may collect:
— Your name — Your business name and property type — Your email address — Your phone number — Any information you share in your message or inquiry
We collect only what we need to respond to your inquiry and deliver our services effectively.
Information Collected Automatically
When you visit lasiteredge.com our website may automatically collect basic technical information including:
— Your browser type and device — Pages you visit on our site — How you found our website — General location data based on IP address
This information helps us understand how visitors use our site and improve the experience for hotel owners and GMs looking for revenue consulting services.
Email and Newsletter Subscriptions
If you sign up for updates or communications from Lasiter Edge we collect your name and email address. You can unsubscribe at any time by clicking the unsubscribe link in any email we send or by emailing derek@lasiteredge.com directly.
We use the information we collect to:
— Respond to your inquiries and deliver our services — Send you the reports, audits, training materials, or other deliverables you purchased — Communicate with you about your engagement with Lasiter Edge — Send updates, insights, or offers relevant to independent hotel owners and GMs — only if you have opted in — Improve lasiteredge.com and our service offerings
We do not use your information for any purpose beyond serving you and improving Lasiter Edge.
Lasiter Edge does not:
— Sell your personal information to any third party — ever — Share your business data, performance metrics, or contact information with competitors or outside organizations — Use your information for advertising on external platforms without your explicit consent — Store sensitive financial information — all payments are processed through secure third-party payment platforms
We take reasonable precautions to protect the information you share with us. Communications with Lasiter Edge are handled directly by Derek Lasiter. We do not use large third-party data processing systems that expose your information to unnecessary risk.
All client information shared during a consulting engagement is treated as confidential in accordance with our Service Agreement.
Lasiter Edge may use trusted third-party tools to operate our business — including email platforms, payment processors, and website hosting. These services may have access to limited information necessary to perform their functions. We choose partners who maintain appropriate privacy and security standards.
We are not responsible for the privacy practices of third-party websites linked from lasiteredge.com.
You have the right to:
— Request a copy of any personal information we hold about you — Ask us to correct inaccurate information — Ask us to delete your information from our records — Opt out of any marketing communications at any time
To exercise any of these rights contact us directly:
📧 derek@lasiteredge.com📞 209-566-3159
We will respond within 5 business days.
If you are a California resident you have additional rights under the California Consumer Privacy Act including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information.
Lasiter Edge does not sell personal information. Ever.
For California privacy inquiries contact derek@lasiteredge.com.
If we update this Privacy Notice we will post the revised version on lasiteredge.com with an updated effective date. We encourage you to review this notice periodically.
Questions about this Privacy Notice or how Lasiter Edge handles your information?
Derek Lasiter — Founder, Lasiter Edge📧 derek@lasiteredge.com📞 209-566-3159 🌐 lasiteredge.com 📍 Modesto, CA — Serving independent hotels and hospitality businesses across California