Lasiter Edge — Revenue Visibility System

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Remote Sales Manager for Your Independent Hotel.

Every Branded Hotel in Your Market Has a Sales Manager. You Have a GM Doing Five Jobs at Once.

Every Branded Hotel in Your Market Has a Sales Manager. You Have a GM Doing Five Jobs at Once.

Every Branded Hotel in Your Market Has a Sales Manager. You Have a GM Doing Five Jobs at Once.

 

Walk into any Marriott, Hilton, or Holiday Inn in your market and somewhere in that building there is a person whose only job is filling rooms. They respond to RFPs within two hours.


They manage tour group relationships. They adjust rates daily based on real demand signals. They make sure the hotel is actively pursuing revenue — not waiting for it to arrive.

Most independent hotels do not have that person.


The GM handles sales calls when they come in — between managing staff, resolving guest issues, reviewing occupancy reports, and running daily operations. Proactive outreach almost never happens. RFPs get slow responses or none at all. Tour group inquiries go to a competitor who replied first. Rates get set once a week based on feel rather than demand.


That is the gap the Lasiter Edge Remote Sales Manager program closes.

Two Tiers. Both Include Everything in GBP Management

Every Branded Hotel in Your Market Has a Sales Manager. You Have a GM Doing Five Jobs at Once.

Every Branded Hotel in Your Market Has a Sales Manager. You Have a GM Doing Five Jobs at Once.

ESSENTIAL TIER — $1,295/MONTH


Essential  ·  $1,295/month  ·  No Contract  ·  Cancel Anytime


A full sales function for your hotel — without the payroll.


What's Included Every Month:

  • Everything in Program 2 — GBP full management, 4 posts per month, all reviews responded to within 48 hours, profile monitoring, competitor tracking, monthly report
  • Front desk revenue training — phone scripts, hesitation response, check-in upsell techniques, monthly scorecard
  • All property RFPs — corporate, group, government, event — professional same-day response, followed up and tracked monthly
  • Tour groups & group inquiry management — proposals, follow-up, and room block coordination within 48 hours
  • Tour operator outreach and positioning — your hotel on their radar before they need a property
  • Daily rate strategy — set and adjusted based on real market demand and occupancy pacing
  • Market targeting via GBP — positioned for your ideal guest segments by season
  • Monthly 30-minute strategy call with Derek Lasiter directly
  • Monthly executive report — GBP activity, reviews, RFP pipeline, rate performance — delivered by the 10th

COMPLETE TIER — $1,995/MONTH

Every Branded Hotel in Your Market Has a Sales Manager. You Have a GM Doing Five Jobs at Once.

What the System Produces. Four consecutive years of revenue decline. Reversed in year one.

Complete  ·  $1,995/month  ·  No Contract  ·  Cancel Anytime  ·  Everything in Essential + Guide Library + Priority Access 


The full Revenue Visibility System running at every level simultaneously. 


 

What's Included (in addition to Essential): Hotel Front Desk Revenue Training Manual — 9-chapter PDF with 20+ scripts, checklists, and scorecards. Delivered at program start. ($195 value)

  • Independent Hotel AI Scheduling Course — four-module PDF for housekeeping, maintenance, grounds, and breakfast scheduling using AI. Delivered at program start. ($97 value)
  • Construction Crew Revenue Guide — six-chapter guide on finding, pricing, closing, and retaining crew business. Delivered at program start. ($97 value)
  • The Rate Cut Trap — owner guide on rate discipline, break-even math, and OTA compounding trap. Delivered at program start.
  • Priority Access — responses within 4 business hours vs standard 48-hour response
  • Quarterly 60-Minute Strategy Review — in addition to the monthly 30-minute call


 Guides are delivered once at program start — not re-delivered monthly. Total guide value: $389. 



What the System Produces. Four consecutive years of revenue decline. Reversed in year one.

What the System Produces. Four consecutive years of revenue decline. Reversed in year one.

What the System Produces. Four consecutive years of revenue decline. Reversed in year one.

 

Result 1: A Central Valley independent hotel — 99 rooms — reversed four years of revenue decline in year one of the Remote Sales Manager program. 

Revenue up 4%. ADR from $108 to $117. Front desk conversion up 41%.


Result 2: A coastal California independent hotel — 45 rooms — moved its Google rating from 3.2 to 4.0, increased front desk conversion by 27%, and grew revenue 4% year over year.


Result 3: Active Lasiter Edge Remote Sales Manager clients have seen 5 to 7 percent revenue growth year over year.



Disclaimer: Results based on active Lasiter Edge client engagements in California. Individual property results vary.

Is the Remote Sales Manager Program Right for Your Hotel?

What the System Produces. Four consecutive years of revenue decline. Reversed in year one.

Is the Remote Sales Manager Program Right for Your Hotel?

 

It is the right fit if:

  • You are the GM, the owner, and the sales department simultaneously
  • RFPs come in but do not get the professional same-day response they require
  • Tour group and group inquiry business is not being systematically pursued or closed
  • Your Google Business Profile is inactive, incomplete, or outranked by weaker competitors
  • Your front desk is converting fewer calls than it should with no training system in place
  • Your rate strategy is reactive — based on feel rather than real demand signals
  • Revenue has been flat or declining for one or more years
  • MATH - Essential Tier: $1,295/month | Complete Revenue Visibility System: $1.995/month 


COMPARED TO: In-house Sales Manager $65,000 + Benefits - Employer Cost | Added Payroll. 

How to Get Started.

What the System Produces. Four consecutive years of revenue decline. Reversed in year one.

Is the Remote Sales Manager Program Right for Your Hotel?


 

Step 1: Book your $295 GBP & Revenue Performance Audit. Derek reviews your full GBP, rankings, rate strategy, and front desk gaps. Written report in 5 business days.


Step 2: Review findings on a 30-minute strategy call. Walk through exactly where your hotel is losing revenue. No pressure to continue.


Step 3: Choose your tier — Essential at $1,295 or Complete at $1,995. Program begins immediately. Audit credited to Month 1. 90-day co-pilot starts.

Start the Conversation

 

LASITER EDGE PRIVACY NOTICE

Effective Date: 2026

Your Privacy Matters

At Lasiter Edge we respect your privacy and are committed to being straightforward about how we handle your information. This Privacy Notice explains what information we collect, how we use it, and how we protect it.

By using lasiteredge.com or contacting us about our services, you agree to the practices described in this notice.

What Information We Collect

Information You Give Us Directly

When you reach out to Lasiter Edge — through our website contact form, email, phone, or any other channel — we may collect:

— Your name — Your business name and property type — Your email address — Your phone number — Any information you share in your message or inquiry

We collect only what we need to respond to your inquiry and deliver our services effectively.

Information Collected Automatically

When you visit lasiteredge.com our website may automatically collect basic technical information including:

— Your browser type and device — Pages you visit on our site — How you found our website — General location data based on IP address

This information helps us understand how visitors use our site and improve the experience for hotel owners and GMs looking for revenue consulting services.

Email and Newsletter Subscriptions

If you sign up for updates or communications from Lasiter Edge we collect your name and email address. You can unsubscribe at any time by clicking the unsubscribe link in any email we send or by emailing derek@lasiteredge.com directly.

How We Use Your Information

We use the information we collect to:

— Respond to your inquiries and deliver our services — Send you the reports, audits, training materials, or other deliverables you purchased — Communicate with you about your engagement with Lasiter Edge — Send updates, insights, or offers relevant to independent hotel owners and GMs — only if you have opted in — Improve lasiteredge.com and our service offerings

We do not use your information for any purpose beyond serving you and improving Lasiter Edge.

What We Do Not Do With Your Information

Lasiter Edge does not:

— Sell your personal information to any third party — ever — Share your business data, performance metrics, or contact information with competitors or outside organizations — Use your information for advertising on external platforms without your explicit consent — Store sensitive financial information — all payments are processed through secure third-party payment platforms

How We Protect Your Information

We take reasonable precautions to protect the information you share with us. Communications with Lasiter Edge are handled directly by Derek Lasiter. We do not use large third-party data processing systems that expose your information to unnecessary risk.

All client information shared during a consulting engagement is treated as confidential in accordance with our Service Agreement.

Third-Party Services

Lasiter Edge may use trusted third-party tools to operate our business — including email platforms, payment processors, and website hosting. These services may have access to limited information necessary to perform their functions. We choose partners who maintain appropriate privacy and security standards.

We are not responsible for the privacy practices of third-party websites linked from lasiteredge.com.

Your Rights

You have the right to:

— Request a copy of any personal information we hold about you — Ask us to correct inaccurate information — Ask us to delete your information from our records — Opt out of any marketing communications at any time

To exercise any of these rights contact us directly:

📧 derek@lasiteredge.com📞 209-566-3159

We will respond within 5 business days.

California Privacy Rights

If you are a California resident you have additional rights under the California Consumer Privacy Act including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information.

Lasiter Edge does not sell personal information. Ever.

For California privacy inquiries contact derek@lasiteredge.com.

Changes to This Notice

If we update this Privacy Notice we will post the revised version on lasiteredge.com with an updated effective date. We encourage you to review this notice periodically.

Contact Us

Questions about this Privacy Notice or how Lasiter Edge handles your information?

Derek Lasiter — Founder, Lasiter Edge📧 derek@lasiteredge.com📞 209-566-3159 🌐 lasiteredge.com 📍 Modesto, CA — Serving independent hotels and hospitality businesses across California


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  • Construction Crew Revenue
  • AI Scheduling Course
  • Playbook 4 part Series.
  • Why Hotels Lose Bookings
  • The Rate Cut Trap

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