How We Work

1. Conversation
Call or text. No script. No long pitch.

I want to understand how guests currently find the hotel, what they see when they do, what happens to inquiries, calls, RFPs, and walk-ins, and where revenue is leaking — including to OTAs and the competitive set.

If I do not believe I can help, I will say so.

2. Assessment
We look at the four stages:

• Visibility — Can the right guest find you in Google, Maps, and AI search? Is the direct path as clear as the OTA path?
• Perception — Do photos, reviews, and details make the hotel look current and worth booking?
• Conversion — Does the inquiry, phone call, front-desk conversation, RFP, group tour, or mid-week crew lead turn into a stay?
• Revenue — Is the mix, rate, group business, and repeat demand producing the result you want?

Sometimes the leak is the Google profile and AI content.
Sometimes it is reviews and proof.
Sometimes it is how the phone is answered, how the desk sells the stay, or how groups and RFPs are handled.

3. Scope
The engagement is built around the work that matters for that property.

That may include:

• Google Business Profile, Maps, and AI search content
• Photos, reviews, consistency, and weekly GBP activity
• Inquiry, phone, and front-desk revenue training
• Sales support, RFPs, group / tour business, and mid-week work-crew development
• Rate assistance, mix, and reducing OTA / competitor leakage

No public price list. Scope, market, and outcome determine the engagement.

4. Implementation
You work directly with me.

I review the hotel, identify the problems, oversee the work, and keep the system moving.

This is not an app, a dashboard, or a junior account manager running a checklist.

5. Protection
Exclusivity is defined before work begins, based on your competitive set.
I will not work both sides of a direct conflict while the engagement is active.